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Product Name: Pininfarina Nido
Product Description
 With the Nido project, Pininfarina has chosen to rethink the current methodology of the car design process, resulting in an innovative concept, which reexamines safety in small automobiles.
The Nido concept builds upon Pininfarina’s grand tradition of continuous investment in research and development programs in each of the Company’s areas - Design, Engineering and Manufacturing - to quickly and methodically tackle contemporary problems as they arise in the automotive industry.
For example, during the 70’s energy crisis, the industry looked towards aerodynamics and alternative energy sources to cut fuel consumption. Pininfarina
responded by developing the CNR Energetica 1 prototype, an ideal aerodynamic body shape,
and the electric powered Ecos. In the 80’s Pininfarina’s pioneering research into lightweight material application bore the Audi Quartz and Lancia Hit prototypes, which explored
the use of new light metallic and composite materials. The 90’s witnessed to heightened environmental awareness, spawned research into recyclability of materials, improved
ergonomics and more efficient vehicle packaging. Pininfarina offered solutions with the Ethos macro-project, a family of three cars with aluminum chassis, recyclable plastic bodywork
and innovative, low emission internal combustion engines, highlighted by the 1995 Ethos 3EV zero emissions vehicle.
More recently Pininfarina turned their attention to hybrid vehicle research in the Eta Beta and Metrocubo projects which, with reduced dimensions and modular cabins, also answered
the problems of both urban and medium range usage.
Today the industry is concerned with a problem that Pininfarina had already anticipated with the Sigma,
Alfa Romeo P33 and Sigma Grand Prix prototypes: safety.
The Nido project dives into the concept of total design: coherent integration of all aspects of the design and engineering of the car. This concept was in fact conceived through an intense
collaboration between design and engineering, two poles often opposed, with the singular goal of creating an attractive, small and safe vehicle.
By focusing and redefining their respective approaches on a singular goal from day one, new innovative solutions were discovered in the overlap between the aesthetic and the technical
view points.
Nido demonstrates Pininfarina’s ability to combine user’s desires with the technical feasibility that allows the project to be built. It marks Pininfarina not only as an innovator today, but
shows how Pininfarina is providing solutions for a better tom
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